Wednesday, July 25, 2012

Zomato Restaurant Guide 2012 - Blogadda Book review

‘Zomato Restaurant Guide 2012’ is a restaurant guide based on categorical segmentation. The first-ever restaurant guide by Zomato (website: www.zomato.com) is an easy-to-use reference guide.
Divided into 22 categories; some of them being  Asian & Oriental, Best Wine List, Casual Dining, Girls’ Night Out, Late Nighters, Italian & European, Pure Vegetarian, Sea Facing, Desserts & Bakes, Notables, Romantic Dinner, Dining with kids, etc; the guide entails a smooth navigation throughout the pages. The guide starts with an introductory page about Zomato and the need for this guide. One very interesting and helpful page is the ‘Using the Guide’ page. It explains the different parameters which every short listing exhibits along with the different sections for the detailed listing of the same restaurants. The short listing enables you to take a quick glance over a restaurant with the Restaurant Name, Page No. for Restaurant Details, Typical Cost, Icons (Pure Veg or Non-Veg, Dine-in, Delivery, Bar, Credit Card), Category it belongs to and its Location. A more detailed listing gives you the Restaurant Name, its Phone Number, its Address, Description (that talks about the type of Cuisine it serves, the Typical Cost and the Restaurant Timings). It also has a QR code for those who want a quick look at the restaurant menu on-the-go on their smartphones. Since Zomato has a tie-up with Citibank, the Citibank customers can avail of additional discounts on various restaurants and the same has been mentioned in the listings wherever eligible. The listing also has a Reviews snippet which displays an excerpted review from the website. And the final feature of the listing is a ‘Special Features’ box which lists out dishes that one shouldn’t miss out on while there.
You can find casual and notable restaurants like Moshe’s, Flamboyante, Pizza by the Bay, IceQube, Gadda Da Vida, Quattro, The Blue Frog, Frangipani, Café Mondegar, Haagen Dazs and the likes. At the end before the ‘end’, you have a one-page listing on ‘Restaurants You Just Cannot Miss’ which lists food joints like Birdy’s, McDonalds, Pizza Hut, Barista Lavazza Espresso Bar, Natural Ice Cream and the ilk. And finally you have the Index giving you an alphabetical-order-wise listings of all the restaurants featured in the guide for an easy reference; followed by eligible restaurants for Citibank Discounts.
So on and all, it appears to be a quick-to-look-at guide. One of the nicest features of the book is a few blank pages at the end for Notes which actually is quite helpful. The only two dislikes in the guide is: one – the graphical restaurants ads at the beginning, the end and somewhere in between which lend an almost tacky feel to the entire guide – but then hey, ads get revenue, right? The other thing that Zomato could improve upon is the Special Features box i.e. the Don’t Miss box. Instead of listing just the best dishes from a restaurant (which mostly is non-veg), they can add a few dishes for the vegetarians as well and provide a clear demarcation for the same (because a lot of vegetarians do visit non-veg restaurants too given the high standard of living now). Apart from that, a good job by Zomato.


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